Those of you who were around for the Kilted to Kick Cancer events know what a huge role Magnum Boots played. Motorcop and I went to their factory one day and sat down with their team and simply pitched the idea of a few medics, cops and firemen wearing kilts to raise awareness about prostate cancer.Before we had a chance to get nervous, they responded "yes!" and followed with "What do you need from us?"
We were just hoping for someone with a wider social media reach to help us spread the word. Next thing we know Magnum has their marketing/social media Goddess Alexis in T-shirts and with hand outs in Las Vegas for the launch a mere 30 days later.
It would have been very easy for Magnum to squirm in their chairs and tell us the economy isn't looking good or that they were too small a company, but they jumped in with both feet and were instrumental in helping educate hundreds if not thousands of men about their own risks for cancer, and had a hand in helping to raise over $11,000 for the cause.
Magnum Boots made me Happy in 2011.
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